Montgomery Awards :: essays research papers

The Collapse and advert of capital of Alabama Wardcapital of Alabama Ward was once one of the Statess leading retail stores and chains. The founder of Montgomery Ward, Aaron Montgomery Ward was the first in history to come come on with the first dry-goods mail-order catalogue, witch listed 163 items. What happen to this family and its dandy ideas? With this paper I intend to help you realize how important it is to communicate within a handicraft. This business probably would have been more successful and reached higher vastness if they had greater communication with the public. A little background information. Montgomery set apart was founded in 1872, and had its first free standing retail store in 1926 in Plymouth, Indiana. Montgomery Ward did not face any big businessman of problems when it was first introduced, it succeeded in everything it did. The mail-order catalogue was great and doing well. By 1883 the company had a 240 page catalog with lists of 10,000 items all toge ther. This is how the company got big and famous. By 1875 the company was doing so well so they come out with the catch give voice Satisfaction Guaranteed or Your Money Back. In 1928 Mr. Ward opened 244 stores soil wide, and by 1929 he had over 531 stores. In1968 Montgomery Ward had major merges with Container toilet of America and Mobile Oil corp. In 1988 they stray away from the mail-order business and concentrate on a specialty store strategies. In 1988 counselling undertakes successful 3.8 billion dollar buyout, making Montgomery Ward a privately held company, and in 1991 they resume the mail-order catalog business. Then in 1997 Montgomery Ward files ch11 bankruptcy. They eliminated 450 national office jobs, 250 stores, and 10 distri scarcelyion centers in 30 states. The major problem that Montgomery Ward fell victim to was an more and more competitive retail environment, and a fast-paced world where aggressive discounters ar forcing old-line operators to change radically or become ancient history. They reasonable could not keep up. The communication was all wrong near the end, they were not open to give what the customers and the buying public what they wanted, a good quality harvesting with low fair price. Even though they were making money it just wasnt enough. In 1900 they recorded 8.7 million in sales but fell behind Sears and Roebuck which generated 10 million in sales. Another great reason why Montgomery Ward fell is the communication, the communication amongst the corporate headquarters and the public.