Coke vs Pepsi Essay

Pepsi has historically pointed a young audience especially since the 1980s .Many of their ads were usually aimed at teenagers and until now younger groups by introducing fun, sports and music in their ads and this passive hasnt changed in 2014.Pepsi has consistently found new ways to adapt to each times and found great success through it. But most of the reference book comes from their variance methods.Pepsi has a Behavioral segmentation that contains customers usage. They range customers usage from arc to occasional drinkers. They in addition look at customers purchase behaviors trying strike off them as instinctive or planned vendees. A good shell of a planned bargainer and a purchase occasional buyer would be somebody having a get together or a party where the customer chooses to buy Pepsi products to quench their thirst after a arouse fun time.Pepsi also has a Psychological segmentation that condense on a lifestyle and personality. Pepsi has created a motto for them selves called Live Now, alone they say that its not just a motto unless a mindset. So you already know that they had to have a segment of community that sh atomic number 18 their same belief. These customers atomic number 18 usually fun sophisticated mess or cool teenagers.Pepsis final segmentation is Geo-demographic which mostly focuses on the urban argonas around the universe .which make a lot of awareness because most people believe that the cities is where the most fun and big grammatical case occur at. As well as finding this particular demographic ages 18- 25 ,which are considered to be young cool sophisticated people that just want to live now. coca Cola Company is the worlds largest beverage company, refreshing consumers with more than 500 sparkling and still brands.But for some reason coca Cola doesnt have a specific put segment but adapt its marketing schema by developing new products, which really means their segmentation are really broad. Generally, Coke does not have a specific head because they are really trying to addressed everyone.Coca Cola also doesnt try to target a lifestyles, but they are eyesight more and more busy lifestyle and mobile generation that are considered to be the most important part of Cokes consumers. Coca cola also doesnt care about a customers clientele but found out that mainly students and family oriented people buy Coca Cola products.Coca Cola also sees that their main consumers are 12-30 years old people and even though there is no specific product or communication for less than 12 or more than 30, the brand succeed in reaching them, through partnerships from vi flags,restaurants, fast foods such as McDonalds or Loyalty from customers.Finally, Coca Cola consider each customer as a target and a potential consumer. All age groups are being targeted but the most potential is the age group from 18-25 that covers a good nitty-gritty of the age segments.How do their segmentation strategies differ?Their segmen tation strategies differ in a big way because Pepsi used the segmentation method to target their customers ,but Coca Cola didnt really structure a segmentation method to target their customers with .They mostly used the positioning method to develop their company. Pepsi focus on customers that wanted to live now ,a more exciting life. While Coca Cola just wanted everybody to enjoy a Coca Cola product, living your life even if its boring or exciting they didnt care, as long as you had a atomic number 6 in your hand.