The need for humans in the delivery of services in the evolving hospitality industry Essay Example for Free

The quest for humans in the deli rattling of services in the evolving cordial reception intentness EssayAssignment overviewTo write an academic and speech report, encouraging pupil creativity.Overall aimThe student is to consider how he/she would imagine the evolving role of humans in the service delivery process in the hospitality constancy based on historical research, contemporary thinking, and future predictions.Learning outcomes (from the CRS)1. define the principles and practices of merchandising management as related to service management. 2. analyze the nature of services marketing within the hospitality industry. 3. recognize opportunities for research that can be applied in a marketing consulting environment. Organization methodological analysisImagine that you are about to give a conference address to a high direct audience from the industry. Your address is titledThe need for humans in the delivery of services in the evolving hospitality industryConsider how yo u imagine the evolving role of humans in the service delivery process in the hospitality industry based on historical research, contemporary thinking, and future predictions. Your conference speech is to be supported by an academically written paper which go forth underpin youractual address. You therefore need to submit (a) an academic paper and (b) a speech (in the appendices).The speech can be written in any hyphen you wish based on the readership, e.g. conference delegates and media. However, it needs to be master copyly presented and be coherent with the academic paper. The academic paper needs toi. include whatever of the following terms culture, creativity, destruction, disruption, experiences, industry examples, innovation, key writers, perceived risk, relationships, the service offer, and any relevant theoretical models ii. have a standardized apparent motion cover sheet with the statement of authorship, with page numbers, using 1.5 spacing, with a clear and tidy font style and size iii. follow Glion academic conventions (e.g. APA referencing, good scholarly writing, etc) iv. be submitted through the Turnitin link on the head for the hills site in Moodle, and submitted to Reception between 13h00 and 15h00 both on 30th April 2014.Your academic paper will be graded using the Glion Graduate School Assessment Criteria (overleaf), with 20% for each criterion. Think guardedly what the 5 criteria within KASAP will rewardWord countPaper 1600 lectureSpeech 2000 words (in appendices, and also available for conference and media distribution think of your audience)Resources availableLibrary resources as intimately as any academic article on Moodle, that is relevant to the topic.Add the performance benchmarks with weights for each graduate skill assessedGraduate skill assessedBelow standard70 79%80 89%90 100%WeightKnowledgeInadequate facts or concepts collected. Limited in scope and very descriptive in style. Knowledge irrelevant for purpose. Devel ops and demonstrates a especial(a) depth of companionship in a heterogeneous and specialized area or interdisciplinary area and/ or applied areas where they are spurting towards actual limits of theoretical research or grounds. Develops and demonstrates great depth of experience in a complex and specialized area or interdisciplinary area and/ or applied areas where they are working at new limits of theoretical research or understanding. Develops and demonstrates an excellent depth of knowledge in a complex and specialized area or interdisciplinary area and/ or applied areas where they are working at catamenia limits of theoretical research or understanding to challenge contemporary thinking or paradigms. 20% compendData has not been sufficiently well analyzed to draw take over conclusions. Argumentation and give-and-take is very limited or shows a lack of understanding of the evidence collected. Demonstrates limited ability to deal with complexity and scope in the know ledge base where the applications programmes of paradigms, concepts and theory have not been sufficiently developed. Limited pickaxe of tools and techniques for problem solving. Deals with some levels of complexity and applies concepts, theory and paradigms. Clearly recognizes lacunae and/ or contradictions in the knowledge base and makes appropriate selection of tools and techniques for problem solving. Deals with complexity and applies a wide grasp of concepts and theory where lacunae and/ or contradictions in the knowledge base have been clearly identified and discussed. Makes appropriate selection of tools and innovative techniques for problem solving. 20% deductive reasoning and CreativityUnable to find, categorize idea and rely learning in an acceptable way forthis level. Synthesizes some cultivation/ ideas and creates a more limited redefinition of existing knowledge with limited scope to new situations. Autonomously synthesizes development/ ideas and creates responses t hat expand or redefine existing knowledge and/ or develop new approaches to new situations. Autonomously synthesizes information/ ideas and creates responses that challenge existing knowledge and/ or develop innovative solutions to new situations. 20%ApplicationLacks originality in the application of knowledge in professional level context. Applies a very limited range of professional skills and shows no understanding of how the outcomes of work in the area may be applied. Demonstrates some originality in the application of knowledge in professional level context. Applies a limited range of professional skills and shows some understanding of how the outcomes of work in the area may be applied. Demonstrates originality in the application of knowledge in a variety of professional level contexts. Applies a range of professional skills and reflects on current practice. Shows an understanding of how the outcomes of work in the area may be applied, to inform judgments to the development of practice. Demonstrates originality in the application of knowledge in a wide and often unpredictable variety of professional level contexts. Applies a significant range of complex professional skills, practices and techniques and reflects on and subsequently modified practice. Shows an understanding of how the outcomes of work in the area may be applied, to inform judgments and make original contributions to the development of practice. 20%PresentationDoes not meet a number of key requirements and fails to follow an acceptable style. Often unclear and untidy Organized and coherently structure work. Presents ideas to facilitate comprehension in an orderly manner with acceptable referencing and minor errors of detail. Work coherently and comprehensively organized and structured. Presents ideas with considerable attention to detail which facilitates effortless comprehension in an orderlymanner and undefiled referencing. Presented work with exceptional clarity that demonstrates abi lity to attend to all detailed aspects of organization and structure of discussion and all supporting evidence. The work has the qualities consistent with published material. 20%PlagiarismPlagiarism is the act of presenting some others ideas or words as ones own. Cheating includes, but is not limited to, the intentional falsification or fabrication of any academic activity, unauthorized copying of another somebodys work, or aiding and abetting any such acts. Particular care must be taken when presenting information that has been obtained from an internet site. Should this information not be correctly referenced then you are guilty of plagiarisation and will be penalized accordingly.Statement of authorshipFollowing the title page of your denomination there should be a page on which you sign a statement that the work included in the assignment is your own work except where appropriately referenced. The following statement should be included in your discernmentStatement of Authorsh ipI certify that this assignment is my own work and contains no material which has been original for the award of any degree or diploma in any institute, college or university. Moreover, to the best of my knowledge and belief, it contains no material previously published or written by another person, except where callable reference is made in the text of the work. I also understand that under no circle should any part of this assignment be published, including on the internet, or publicly displayed without receiving written permission from the University.