The Comparison and Feature Similarities Essay Example for Free

The Comparison and Feature Similarities EssayNow comes the interesting part, distinguishing how twain completely different advertisements use similar features and techniques to sell products and besides compargon their varied approach to the ratifier first lets respectable pick out the similarities and discuss why these similarities may have occurred custom of images, re exclusivelyy common, both(prenominal) have images present and also bold fonts and titles that stand out against their background influenceUse of beautiful pile both people used in the adverts have white teeth atomic number 18 not over weight etcBoth contain the logo of their product somewhere in the advert, and also the logos both seem to be situated towards the repeal of the advertBoth people in the image are in their natural state for that particular time, in the morning for breakfast, and at night ready for bed, the attire of both people is nothing exceptional and this will relate to all the mediocre people reading the advert. We can see that these similarities mainly relate to the images and the people in the images. This is because the editor needs to make the reader feel special and no different from the any one else and that what Ruby develop or the lady from the Kelloggs advert does can be done by the reader in fairish the homogeneous way, whether it means having the same furniture, or eating the same cereal, people always find eminence related products make them exceptional from the others.ComparisonNow lets compare the few features that are in both and see how they differ and why this may beThere is a lot less colour used in the Kelloggs advert compared to the MFI one, this maybe because in the furniture land colour schemes play a big role and the last thing people want is the wrong colour couches for example. Whereas in the world of cereal colour is not such a big issue whereas taste would be the same thing for Kellogg but the other way round, but colour attrac ts attention when reading a magazine publisher so this may be a flaw to the Kelloggs advert or maybe the MFI just has too much colour it depends.In the MFI advert there is far less text involved that in the Kelloggs one, this is because the main feature of furniture is how it looks, and the best way to sell furniture is to picture it, in ample colour and matching its surroundings whereas in terms of cereal factual information such as nutrition details are required and the effects of the cereal, and time periods before you can see the results all add to the better chance of selling the product.Both adverts include a logo at the end of the advert so to speak, and this is a shared feature, they will both want the same result, this is for the reader to commend the name of the brand over all so at least if the name is remembered then all the details will follow when the person sees the name again.Both scenarios are perfect all the ready is tidy and matching in the MFI advert, and th e same in the other not that there is much to be messy but the people are all clean, hair done brilliant smile etc, this adds to the hooking and also allows the reader to associate themselves with these people via the product.In both the adverts the positioning of the wording has to be just right, this especially true in the Kelloggs advert as I had identified that mapping theory, this would not be effective at all if the wording was not correctly positioned and also in the MFI advert, if the text was fill in in the middle then that would spoil the view of the immaculate bedroom which is the MFI adverts key feature for attracting readers. So the text is place in the corner out of the way giving the main image mass of space to be recognised.ConclusionSo now after analysing two separate adverts we can spend a penny quite a clear image of how advertising works and how all its little features add up to successfully sell their product to the wide range of viewers out there, of course there are many different ways of selling a product and to be sure, we have only cover a small amount of the advertising world but from this assignment we have certainly silent how advertising works and the many ways there are to sell something and the many ways people can play with your mind to make you want what they are selling.