Propelling the Salvation Army Towards Success Essay

In wanton of the massive adverse familiarity surrounding non-profit organizations and charities, the key objective of the repurchase force (the Army) in the coming years is to increase universal confidence. Increasing earth confidence arguably leads to increase in public donations that will allow the Army to extend its reach to to a greater extent poverty-stricken people in Singapore. This calls for a major overhaul in the Armys organisation strategy, as new strategies need to be develop to rise to the challenges of the turbulent environment.An organizational change is expected of the Army and the converse of change represents the key to a successful seeation of the new incorporate strategy. Engaged to engineer the change, our consulting team will orchestrate the process in four stages. Firstly, we scrutinize the external environment in which the Army operates in and identify the key threats and opportunities in the near future. Next, we would fare a vituperative strateg ic analysis of the Armys real strategic mannikin and evaluate its strengths and weaknesses against the environmental threats and opportunities.Subsequently, we will propose changes to its strategic framework to snap off minimize the threats and capitalize on the opportunities. Lastly, we recommend the use of the Balanced posting as a strategy management system to communicate the organizational change and execute its strategies. Designed by Robert S. Kaplan and David P. Norton, the Balanced Scorecard has been apply by m whatever profit-maximizing organizations and received spectacular success.As a strategic management tool that aligns employees to organizational goals and objectives, the BSC is equally applicable in the context of a clement organisation. We espoused that if the pitfalls argon cautiously avoided and the difficulties circumvented, the benefits brought about by the BSC will outweigh the cost of implementation. Careful use of the BSC will actuate The Salvation Arm y towards sustainable success.The Salvation Army is a global non-profit organization that provides social uphold to the poor, destitute and hungry with the intention of transport the message Christian Salvation to the world with no discrimination towards any race or religion. With its operations spanning globally, the Army has employed a super de-centralized organisation design to better cater to local needs. While the capital of the United Kingdom Headquarter provides guidance, the operations are run predominantly by a selected host of passionate local citizens.In Singapore, the Army provides social aid done its churches (corps) and a wide range of social and community programmes. The range of aid provided includes child care centres, children homes, personal development programmes for irregularary school students, youthfulness development centres, tuition centres, corps community services, family support services, elderly care, care for homes and rehabilitation centres, p rison-support ministries and services. The accounting scandals of the National Kidney Foundation (NKF) took the Singapore public by storm.There was huge media coverage about the impropriety of usage of silver and the management was unable to account for the money received and spent. In a spate of scandals about sympathetic organizations hitting Singapore, public confidence towards these charitable organizations took a huge plunge. The need for the Army to improve its image and to seize on a new strategy is imminent in order to throw in its objectives continuously.These lessons are critical to the future success of The Army. Transparency in trading operations Consequent to the decreased public confidence, the public has become more narrow in selecting the organizations they donate to. While it is uncertain as to the motivation of benevolent acts by individuals, there is a healthy desire for more enhancer about public funded activities. Gallagher and Weinberg, 1991This suggest s that the more transparent the charitable organisation is, the more individuals are willing to donate to that charitable organisation. corporeal Governance The second lesson that can be drawn is the importance of good corporate face practices in charitable organizations. Governance in the charity sector refers to the systems and processes touch on with ensuring the overall direction, effectiveness, supervision and accountability of an organisation. CGC IPC, 2007 Charities are for the benefit of people by the people, it is just a form of organizing and making sure that the resources in change or in-kind are being directed to those in need.Therefore, it is imperative that the charitable organisation be accountable to the public as to where the bills are directed and how they are allocated. Good corporate governance is fast beseeming an important criterion for the public in deciding whether to donate to a charitable organisation and even a more important performer for volunteer s when choosing which charitable organisation to volunteer at. To achieve this, the Armys come on is entrusted with the responsibility to ensure that there is good governance in the fellowship to build the firm foundation for maintaining clear accounting and high public awareness and trust.This also contributes towards performance indicators and operational structures. Corporate Culture Corporate culture is perhaps the most vital towards promoting ethics in a company. Having a corporate culture that emphasizes ethical behaviors provide great pressurise to public confidence. Consequent to the NKF Saga, we have seen how the employees of NKF decided against blowing the whistle on their superiors in spite of being aware of the fraudulent practices of the upper management. This ill culture where wrong behaviour is condoned has brought down an otherwise successful and good-intentioned organisation. Our consulting team will perform a critical review on the Armys existing strategies an d tactics and propose changes to lift the Army out of the current built in bed through boosting public confidence and ultimately increase their donation funds to deliver its intended objectives. Subsequently, we propose the use of Balanced Scorecard (BSC) to implement the proposed strategies and tactics in view of its success in the corporate world.